Ferrero SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 6619
Advertisements

SWOT Analysis of Ferrero with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Ferrero

Parent Company

Ferrero

Category

Chocolates

Sector

Food and Beverages

Tagline/ Slogan

Making Quality Confection A Part Of Every Day Life

USP

A global confectionery brand known for its premium chocolates

STP

Segment

Anyone who likes chocolates and other confectionery products

Target Group

All age groups, especially children and middle aged people

Positioning

As a tasty and premium confectionery brand

Product Portfolio

Brands

1.Confetteria Raffaello
2.Nutella

3.Kinder Chocolate

4. Mon Cheri
5. Ferrero Rocher
6. Tic Tac

SWOT Analysis

Strengths

1. Strong Brand name worldwide

2. High Customer loyalty

3. Attractive packaging and quality products
4. Popular subsidiary brands Ferrero Rocher, Mon Cheri, ConfetteriaRaffaello, Nutella, Kinder chocolate, Tic tac, etc.

5. An employee strength of 22,000

6. Globally available

7.C.S.R. in the areas of renewable energy, water conservation, environment protection

8.Ferrero chocolates are ideal for gifting

9.Innovation and R&D

Weaknesses

1. Strong competition means limited market share
2. Many chocolate brands in the market means high brand swithcing

Opportunities

1.Introducing new varieties and flavors of chocolates
2.Rise in purchasing power of people in developing countries
3.Advertising on different platforms

Threats

1.Fear of cheaper imitations
2.Health consciousness amongst people
3.Unstable global economic condition

Competition

Competitors

1.Hershey’s
2.Kraft Foods
3.Mars Incorporated

4.Nestle Ltd



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.