Sundrop SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4643
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SWOT Analysis of Sundrop with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Sundrop

Parent Company

Agro Tech Foods

Category

Cooking oil

Sector

Food Products

Tagline/ Slogan

The healthy oil for healthy people

USP

Low cholesterol edible oil

STP

Segment

Health conscious adults

Target Group

All age groups, middle and high income, health conscious people

Positioning

Healthy cooking oil

SWOT Analysis

Strengths

1. Dominant player and largest seller of edible oil

2.Uses health platform

3.mass market for edible oil through its low priced brand Crystal

Weaknesses

1. Limited market penetration in edible oil market.

2.Rural area

3.Limited market penetration in food processing industry

4.Price of product is slightly high that affect the demand

Opportunities

1.Sharp increases in demand of branded oil

2.High market awareness in metropolitan city of branded oil

3.Health conscious people increasing

Threats

1.The treats of low price competition

2.A large number of domestic as well as multinational players

3.Highly competitive industry

Competition

Competitors

1.Fortune Brands

2.Dhara

3.Nature Fresh

4.Saffola

5.Sweekar

6.Sampriti



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