Amul Cheese SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 6152
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SWOT Analysis of Amul Cheese with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amul Cheese

Parent Company

Amul

Category

Cheese

Sector

Food Products

Tagline/ Slogan

Taste of India

USP

Quality and affordability

STP

Segment

Quality conscious children and adults

Target Group

Kids and youth

Positioning

Taste of India by giving them quality products

SWOT Analysis

Strengths

1. Creative advertising campaigns through print ads and TVCs

2.High brand presence and availability through retail and local stores

3.High visibility of the product with BTL marketing

4.Excellent product quality and trusted name

Weaknesses

1. Limited international and rural presence
2. Lot of competitors in the segment means limited market share

Opportunities

1. Smaller packages for instant consumption

2.No frills packaging for rural customers at lower cost

3. Newer tastes/varieties

4.Tieup with restaurants/food chains/pizza parlors

Threats

1. Growing market share of other players
2. Entry of other international or local players
3. Decline in consumption by health conscious people

Competition

Competitors

1. Britannia Cheese


The table above concludes the Amul Cheese SWOT analysis along with its marketing strategy and brand parameters.

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