Amul Butter SWOT Analysis

Published in Food & Beverages category by MBA Skool Team

Amul Butter is one of the leading brands in the food & beverages sector. Amul Butter SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Amul Butter:

Amul Butter Strengths

  1. Creative advertising with Amul Baby print ads
  2. High brand presence and visibility
  3. Availability of Amul butter is good with large distribution network through retails, kirana stores, local distributors etc.
  4. Excellent product quality and trusted name
  5. Affordable price and variable packaging

Above are the strengths in the SWOT Analysis of Amul Butter. The strengths of Amul Butter looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Amul Butter Weaknesses

  1. Some people don’t prefer butter form cow’s milk and prefer local homemade butter

These were the weaknesses in the Amul Butter SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Amul Butter Opportunities

  1. Smaller packages for instant consumption
  2. No frills packaging for rural customers at lower cost
  3. Tie-ups with corporates, hotels, resort chains etc

Above we covered the opportunities in Amul Butter SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Amul Butter Threats

  1. Local butter manufacturers
  2. Low FatLow cholesterol butters like Nutalite
  3. Reduction in consumption by health conscious people

The threats in the SWOT Analysis of Amul Butter are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Amul Butter SWOT analysis.

Continue reading more about the brand/company.

About Amul Butter

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Amul Butter

Parent Company

Amul

Category

Butter

Sector

Food & Beverages

Tagline/ Slogan

Utterly Butterly Delicious; The Taste of India

USP

Most trusted butter brand in India

Amul Butter STP
Segmentation

Health and quality conscious people

Target Market

Lower, middle and upper class people

Positioning

Taste of India Tasty Butter for people of all age groups


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Amul Butter. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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