Amul Kool SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4869
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SWOT Analysis of Amul Kool with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Amul Kool Milk

Parent Company

Amul

Category

Milk

Sector

Food Products

Tagline/ Slogan

Chill your Dil; Kool Team

USP

Quality and affordability

STP

Segment

Quality conscious children and adults

Target Group

Kids and youth

Positioning

Taste of India by giving them quality products

SWOT Analysis

Strengths

1. Good product range like flavored milk like Badam, Strawberry, Mango, Banana
2.Good advertising and packaging
3. Amul is one of most recognised and popular brand names
4. Excellent distribution ensure product availability in retail store, groceries, restaurants etc

Weaknesses

1. Milk products have a limited shelf life
2. Global presence is limited and also lesser availability in rural areas

Opportunities

1. Pet bottles or pouches to increase packaging effectiveness

2.Tieups with colleges/institutions

3.Replacement for aerated drinks

Threats

1. Soft drinks as indirect competition
2. Products like lassi or locally available flavored milk

Competition

Competitors

1. Aarey Lassi

2. MTR Milk

3. Local Milk brands



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