SWOT Analysis of Amul Kool with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Amul Kool Milk
Chill your Dil; Kool Team
Quality and affordability
Quality conscious children and adults
Kids and youth
Taste of India by giving them quality products
1. Good product range like flavored milk like Badam, Strawberry, Mango, Banana 2.Good advertising and packaging 3. Amul is one of most recognised and popular brand names 4. Excellent distribution ensure product availability in retail store, groceries, restaurants etc
1. Milk products have a limited shelf life 2. Global presence is limited and also lesser availability in rural areas
1. Pet bottles or pouches to increase packaging effectiveness
2.Tieups with colleges/institutions
3.Replacement for aerated drinks
1. Soft drinks as indirect competition 2. Products like lassi or locally available flavored milk
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