Amul Ice Cream SWOT Analysis
Amul Ice Cream is one of the leading brands in the food & beverages sector. Amul Ice Cream SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Amul Ice Cream:
Quick Glance:
Amul Ice Cream Strengths
- Good product range include various flavors, party packs, sticks, cones etc
- Good quality and packaging, and good advertising
- Amul is one of the most respected top-of-the-mind brands
- Also launched probiotic and sugarfree icecreams
- Offers over 200 products across India
Above are the strengths in the SWOT Analysis of Amul Ice Cream. The strengths of Amul Ice Cream looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Amul Ice Cream Weaknesses
- Growing competition form international and other brands means limited market share
- Limited international presence as compared to leading global brands
These were the weaknesses in the Amul Ice Cream SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Amul Ice Cream Opportunities
- High End ice-cream to tap the higher income group also
- Tie-up with food chains, restaurants
- Mobile vans for better visibility
Above we covered the opportunities in Amul Ice Cream SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Amul Ice Cream Threats
- Kulfi in rural markets
- Local ice creams and sweet dishes
- Health conscious people refraining from sweets
The threats in the SWOT Analysis of Amul Ice Cream are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Amul Ice Cream SWOT analysis.
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About Amul Ice Cream
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
|
Amul Ice Cream |
| Parent Company |
Amul |
|---|---|
| Category |
Ice Cream |
| Sector | |
| Tagline/ Slogan |
Real Milk Real Ice-cream |
| USP |
Premium Ice Cream made in various varieties and flavors with dry fruits and nuts |
| Amul Ice Cream STP | |
| Segmentation |
Quality conscious children and adults |
| Target Market |
Kids and youth |
| Positioning |
India's No.1 Ice cream |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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