Britannia Little Hearts SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4036
Advertisements

SWOT Analysis of Britannia Little Hearts with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Britannia Little hearts

Parent Company

Britannia

Category

Biscuits

Sector

Food Products

Tagline/ Slogan

Melt in the mouth, Dil sabka actually sweet hai, 'Direct Dil Se'

USP

First time sugar-coated biscuits were retailed in pouch packs

STP

Segment

Youth segment

Target Group

Young adults, middle income, youngsters who openly express their feelings

Positioning

Biscuits which would help youngsters to openly express their feelings

SWOT Analysis

Strengths

1. Pricing is low which gives advantage for a high quality product

2. Good advertising and visibility

3. Good product quality and packaging

4. Britannia's distribution and brand name has strong impact

5. Unique sugar-coated and heart shaped biscuits are very popular amongst youth

Weaknesses

1.Lower presence in rural markets

2.Low visibility as compared to salted snacks

Opportunities

1.Untapped rural market

2.Utilising uniqueness of sugar coated snack

Threats

1. Threat from wafer and salted snacks segment
2. Local sweet and bakery manufacturers

Competition

Competitors

1. Parle Hide & Seek



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.