Britannia Tiger SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5687
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SWOT Analysis of Britannia Tiger with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Britannia Tiger

Parent Company

Britannia

Category

Biscuits(Glucose)

Sector

Food Products

Tagline/ Slogan

Eat Healthy, Think Better

USP

High Iron content for children

STP

Segment

Children segment

Target Group

Young growing children

Positioning

Everyday biscuit for stronger body and sharper mind

SWOT Analysis

Strengths

1. Pricing is low which gives advantage for a high quality product

2. Good advertising and visibility to tap children

3. Good product quality and packaging

4. Britannia's distribution and brand name has strong impact

Weaknesses

1. Many competitors in this segment means limited market share

2. Food product means limited shelf life if retailer or grocery doesnt sell on time

Opportunities

1. Tie-up with schools as a part of meals

2. Untapped rural market and global market

Threats

1. Similar biscuit categories
2. Other food products or snacks needed for growing children
3. Customer brand switching is high

Competition

Competitors

1. Parle G


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