Britannia Cheese SWOT Analysis, USP & Competitors

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SWOT Analysis of Britannia Cheese with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Britannia Cheese

Parent Company

Britannia

Category

Cheese

Sector

Food Products

Tagline/ Slogan

Say Cheese with Britannia; Bite into milk

USP

Contains a glass of milk

STP

Segment

Quality conscious children and adults

Target Group

Upper and middle class who want to have cheese

Positioning

Contains a glass of milk, high vitamins

SWOT Analysis

Strengths

1. High brand presence through TVC and print advertising in India

2. Good taste and has healthy ingredients

3.Good product quality and packaging
4. Available easily at retails stores, groceries
5. Available as slices, cubes, spread, slimz etc

Weaknesses

1. Milk products have limited shelf life
2. Limited global presence and also has less penetration in rural areas

Opportunities

1. Newer tastes/varieties

2.Tieup with restaurants/food chains/pizza parlors

3. Smaller packages for instant consumption

4.No frills packaging for rural customers at lower cost

Threats

1. Amul has a huge growing market share
2. International players entering the market
3. Reduced consumption by health conscious people

Competition

Competitors

1. Amul cheese


The table above concludes the Britannia Cheese SWOT analysis along with its marketing strategy and brand parameters.

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