Britannia 50-50 SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2813
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SWOT Analysis of Britannia 50-50 with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Britannia 50-50

Parent Company

Britannia

Category

Biscuits

Sector

Food Products

Tagline/ Slogan

Very very tasty tasty

USP

Sweet and salty

STP

Segment

Quality conscious children and adults

Target Group

All age groups Lower, middle and upper class people

Positioning

Novel and exciting taste experience

SWOT Analysis

Strengths

1. Pricing is low which gives advantage for a high quality product

2. Good advertising and visibility

3. Good product quality and packaging

4. Variant such as Maska Chaska available to make the brand stronger

5. Britannia's distribution and brand name has strong impact

Weaknesses

1. Many competitors in this segment means limited market share

2. Food product means limited shelf life if retailer or grocery doesnt sell on time

Opportunities

1. Tie-up with schools as a part of meals or with food chains/restaurants

2. Untapped rural market

Threats

1. Threat from wafer and salted snacks segment

2. Similar biscuit categories

Competition

Competitors

1. Krack Jack

2. Priya Gold



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