Britannia Good Day SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 7364
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SWOT Analysis of Britannia Good Day with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis


Britannia Good-day

Parent Company

Britannia

Category

Biscuits

Sector

Food Products

Tagline/ Slogan

Iska toh ho Gaya Re Good Day

USP

Healthy biscuits with cashew and butter

STP

Segment

Quality conscious children and adults

Target Group

All age groups Lower, middle and upper class people

Positioning

Everyday treats that infuse happiness into people's lives

SWOT Analysis

Strengths

1. Pricing is low which gives advantage for a high quality product

2. Good advertising and visibility

3. Good product quality and packaging

4. Britannia's distribution and brand name has strong impact

Weaknesses

1. Many competitors in this segment means limited market share

2. Food product means limited shelf life if retailer or grocery doesnt sell on time

Opportunities

1. Tie-up with schools and corporate as a part of meals

2. Untapped rural market

Threats

1. Severe threat from wafer and salted snacks segment

2. Similar biscuit categories coming up fast

Competition

Competitors

1. Unibic Cookies

2. Parle Cookies



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