Tilt Drink SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1092
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SWOT Analysis of Tilt Drink with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Tilt Drink

Parent Company

Anheuser-Busch

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Premium Malt Beverage

STP

Segment

Individuals who prefer higher alcohol content in their drink

Target Group

Young urban adults

Positioning

An energy drink, containing alcohol

SWOT Analysis

Strengths

1.  High quality drink for urban youth
2.  Availability in seven different flavors
3.  Unique taste which is popular amongst its customers
4.  Bright colored beer and wide product range

5. Has variants like cherry, orange, grape, lime and tropical fruit

Weaknesses

1. Higher price compared to competitors
2. Brand recall is limited as compared to a few other popular brands

3. The brand had faced issues from state governments

Opportunities

1. Company has decided to lower its alcohol content
2. International markets
3. Less entry-barriers

Threats

1. Government regulations (Ban on caffeine etc.)
2. Copyright infringement lawsuits affecting the brand image
3. Recent reports have indicated that highly caffeinated beverages result in underage drinking

Competition

Competitors

1. 3SUM
2. Sparks
3. Four Loko



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