Michelob Ultra SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1975
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SWOT Analysis of Michelob Ultra with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Michelob Ultra

Parent Company

Anheuser-Busch

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

The Ultra Life is in the Living; Crafting a better beer

USP

Long-aged for extra smoothness

STP

Segment

Health –conscious individuals

Target Group

Young urban adults

Positioning

A light refreshing taste with low calories and carbohydrates

SWOT Analysis

Strengths

1. The brand is of high quality and is available at affordable prices
2. Nutritional value is better than some other beverages
3. High Brand Value
4. Availability across the world

Weaknesses

1.Brand recall is lesser as compared to a few popular brands
2.Competition from other brands means limited market share
3.Limited advertising  and branding strategies

Opportunities

1.Global penetrations into International markets
2.Tie-ups with hotels, restaurants and lifestyle houses
3.Being calorie-conscious is the current trend amongst individuals

Threats

1. Rising prices of raw materials.
2. Intense competition in the low-calorie segment.
3. Unfavorable customer feedback.

Competition

Competitors

1. Miller Lite
2. Coors Light
3. Rolling Rock


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