Bud Light SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 6219
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SWOT Analysis of Bud Light with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bud Light

Parent Company

Anheuser-Busch

Category

Beverages

Sector

Food & Beverages

Tagline/ Slogan

The sure sign of a good time. Here we go.

USP

Low-calorie beer

STP

Segment

Calorie-conscious individualsseeking a drink at parties

Target Group

Young urban men and women from the upper-middle class

Positioning

Light beer with great taste & low calories.

SWOT Analysis

Strengths

1. Low Calorie beeris its USP
2. Wide array of products catering to all types of beer drinkers.
3.Most popular light beer & aMarket leader
4. Pricing Leadershipamongst competitors

5. Good global presence and distribution

Weaknesses

1.It has a very limited market size compared to beer segment, hence restricted availability at stores and restaurants
2.Image of being an “American” brew makes it difficult to expand

Opportunities

1.Current trend for a vast majority, especially women,is to be in shape
2.Better global penetration and highlighting advantages of non-alcoholic beverages
3.Powerful Advertising strategies.

Threats

1. Strong competition from other brands
2.Govt policies and regulations against drinking

Competition

Competitors

1.Miller Lite
2.Coors Light
3.Natural Light


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