Budweiser SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 8012
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SWOT Analysis of Budweiser with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Budweiser

Parent Company

Anheuser-Busch

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

The King of Beers; Grab some buds

USP

World’s largest beer selling company

STP

Segment

Caters to multiple segments

Target Group

Young urban adults

Positioning

High quality beer at an affordable price.

SWOT Analysis

Strengths

1. Cutting Edge Manufacturing plants.
2. Brand name recognition gives it a competitive advantage.
3. Distribution channel network.
4. Rich experience in the industry. Been in existence since 1876.

5. It has been actively involved in sponsorships of sports events and competitions

Weaknesses

1. Misuse of brand name for selling fake beers affects image and brand

2. Intense global competition and domestic players mean limited market share growth

Opportunities

1. The international market is 4 times the size of US market
2. Less restrictions or trade barriers
3. New set-ups in China & Russia, one of the largest beer markets, can improve sales to a large extent

Threats

1.Rising prices of Barley & Wheat
2. Additional costs involved with overseas distribution or production
3. Anti-alcohol campaigns can have a negative impact on sales.

Competition

Competitors

1. Miller Genuine Draft
2.Carling
3.VB Victoria Bitter



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