Bacardi SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4313
Advertisements

SWOT Analysis of Bacardi with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Bacardi

Parent Company

Anheuser-Busch

Category

Beverages

Sector

Food & Beverages

Tagline/ Slogan

You know when it's Bacardi; Live like you mean it

USP

BACARDI rum is the world’s favorite, most awarded and the top-selling rum in the world.

STP

Segment

People who like to socialize over drinks at a relaxing and inviting atmosphere.

Target Group

Young urban men and women

Positioning

Great drinks and great parties at an affordable price.

SWOT Analysis

Strengths

1. Public image-well established brand
2. Vast product line and one of the most popular brands
3. Commercials, tie-ups with clubs & parties
4. Good Availability across the world in over 150 countries

5. Strong brand presence through advertising

6. Bacardi Limited has a employee base of over 6000 and has 27 facilities in 16 markets.

7. It sells an average 200 million bottles per year globally

Weaknesses

1. Strong competition from other brands and local products means market share growth restricted

2. Govt rules and policies on drinking affects performance and sales

Opportunities

1. More penetration International markets
2.Newer ways of distilling
3. Innovating marketing and branding

Threats

1. Competition from other brands
2. Low calorie drinks
3. Rising cost of goods and services

Competition

Competitors

1.Havana club
2.Appleton



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.