Britannia Bourbon SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5067
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SWOT Analysis of Britannia Bourbon with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Britannia Bourbon

Parent Company

Britannia

Category

Biscuits

Sector

Food Products

Tagline/ Slogan

Andar se kuch, Baahar se kuch

USP

Thick, rich and delicious chocolate packed between two crunchy chocolate biscuits

STP

Segment

Quality conscious children and adults

Target Group

All age groups middle and upper class people

Positioning

The biscuit you can carry when you hangout on any occasion

SWOT Analysis

Strengths

1. Price is an advantage as its reasonable for people for spontaneous buying

2. Good advertising and popularity specially amongst children and youth

3. Good product quality and packaging
4. Nano packs, party packs, gift packs etc gives choice to customers to buy
5. Excellent distribution through Britannia's distribution network

Weaknesses

1. Limited target audience i.e. people who prefer chocolate
2. Global presence is limited. Also rural distribution is not high

Opportunities

1. Tie-up with corporates/hotel chains

2. Launch various flavours for the cream
3. Have more distribution in rural areas as well as global markets

Threats

1. Threat from wafer and salted snacks segment

2. Similar biscuit categories e.g. Sandwich Biscuits

3. Chocolates

Competition

Competitors

1. Cadbury's Oreo

2. Sunfeast Bourbon

3. Parle Hide & Seek



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