Cadbury's Oreo SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 11689
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SWOT Analysis of Cadbury's Oreo with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

                Cadbury's Oreo

Parent Company

Cadbury's(Kraft)

Category

Biscuits

Sector

Food Products

Tagline/ Slogan

World's Number 1 Biscuit

USP

World's largest selling Biscuits, World's number 1 biscuit

STP

Segment

Quality conscious children and adults

Target Group

Children and Youth

Positioning

The biscuit with goodness of milk

SWOT Analysis

Strengths

1. Low cost

2. Perceived as the world's number one biscuit

3. Good product quality and packaging

4. Leadership in world for sandwich category

Weaknesses

1. Limited target audience i.e. people who prefer chocolate based biscuits

Opportunities

1. Tie-up with corporates/hotel chains

2. Launch various flavours for the cream e.g. Treat-O

Threats

1. Severe threat from wafer and salted snacks segment

2. Similar biscuit categories e.g. Sandwich Biscuits

3. Chocolates

4. Poor copies

Competition

Competitors

1. Britannia Bourbon

2. ITC Sunfeast Sandwich Biscuits

3. Parle Hide n Seek


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