Cadbury's Bournvita SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 8587
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SWOT Analysis of Cadbury's Bournvita with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cadbury's Bournvita

Parent Company

Cadbury(Kraft)

Category

Energy Drink

Sector

Food Products

Tagline/ Slogan

Real Achievers who have grown up on Bournvita;  Upbringing' to 'Intelligence; Good upbringing

USP

Chocolate beverage food drink

STP

Segment

Chocolate based health drink for children

Target Group

Young growing children from the middle and upper class

Positioning

Chocolate health drink to make kids stronger and sharper

SWOT Analysis

Strengths

1.Big brand visibility

2.Good advertising

3.Excellent reach and distribution

4.Continuously re-invented itself in terms of product, packaging, promotion & distribution

5.Flavor Options (Caramel, 5 Star etc)

Weaknesses

1.Food products have a limited shelf life

2.Doesn't mix well with cold milk

Opportunities

1.Untapped rural markets

2.Better product packaging and preservation

3.Leverage Cadburys successful brand

4. Relaunch of children based contests like BQC

Threats

1.More chocolate based milk drinks in market

2.Children prefer more flavors like strawberry, rose milk

Competition

Competitors

1.Milo

2.Horlicks

3.Boost

4.Complan



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