Cadbury's Bournvita SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 9099
Advertisements

SWOT Analysis of Cadbury's Bournvita with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cadbury's Bournvita

Parent Company

Cadbury(Kraft)

Category

Energy Drink

Sector

Food Products

Tagline/ Slogan

Real Achievers who have grown up on Bournvita;  Upbringing' to 'Intelligence; Good upbringing

USP

Chocolate beverage food drink

STP

Segment

Chocolate based health drink for children

Target Group

Young growing children from the middle and upper class

Positioning

Chocolate health drink to make kids stronger and sharper

SWOT Analysis

Strengths

1.Big brand visibility of Bournvita owing to strong parent brand Cadbury

2.Bournvita has good advertising and marketing campaigns which go well with the target audience

3.Excellent reach and distribution of Bournvita through retailers, grocery shops and supermarkets

4.Bournvita has continuously re-invented itself in terms of product, packaging, promotion & distribution

5.Flavor Options available in Bournvita (Caramel, 5 Star etc)

Weaknesses

1.Food products have a limited shelf life

2.Doesn't mix well with cold milk

Opportunities

1.Untapped rural markets can be a huge ooportunity for Bournvita

2.Better product packaging and preservation

3.Leverage Cadburys successful brand further to boost Bournvita worldwide 

4. Relaunch of children based contests like Bournvita Quiz Contest

Threats

1.More chocolate based milk drinks in market can affect Bournvita's business

2.Children prefer more flavors like strawberry, rose milk

Competition

Competitors

1.Milo

2.Horlicks

3.Boost

4.Complan



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Share this Page on:

Similar Brands in the same Sector: