Cadbury's Temptations SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5834
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SWOT Analysis of Cadbury's Temptations with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cadbury's Temptations

Parent Company

Cadbury

Category

Chocolates

Sector

Food Products

Tagline/ Slogan

Too Good to share

USP

The Cadbury Temptations range is available in 5 delicious flavor variants- Roast Almond Coffee, Honey Apricot, Mint Crunch, Black Forest and Old Jamaica.

STP

Segment

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people

Positioning

A chocolate which is too good to share

SWOT Analysis

Strengths

1. Big brand name Cadburys

2. Good advertising

3. Excellent reach and distribution

4. Five flavor variants- Roast Almond Coffee, Honey Apricot, Mint Crunch, Black Forest and Old Jamaica.

Weaknesses

1.Food products have a limited shelf life

Opportunities

1.Untapped rural markets

2.Better product packaging and preservation

3.Leverage Cadburys successful brand

Threats

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

Competition

Competitors

1. Amul chocolates

2. Mars and other imported brands

3. Ferrero Rocher



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