Cadbury's Dairy Milk SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 25581
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SWOT Analysis of Cadbury's Dairy Milk with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Cadbury's Dairy Milk

Parent Company

Cadbury

Category

Chocolates

Sector

Food Products

Tagline/ Slogan

The 'Real Taste of Life' ; 'Kuch Meetha Ho Jaaye' ;'Meethe mein kucch meetha ho jaye;

USP

Biggest global brand name in the world of chocolates

STP

Segment

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people

Positioning

Something sweet' after meals

SWOT Analysis

Strengths

1. Number 1 chocolate brand in the world with lot of variants like Fruit & Nut, Crackle and Roast Almond, Eclairs

2.Celebrity brand ambassadors

3.Excellent advertising, reach and accessibility

4.High brand loyalty

5.Top of the Mind Brand

Weaknesses

1.Food products have a limited shelf life

2.Marred by scandal few years back

Opportunities

1.Untapped rural markets

2.Better product packaging and preservation

3.Leverage Cadburys successful brand

4. Sugarfree category

Threats

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

Competition

Competitors

1. Amul Chocolates



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