Zingaro SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 798
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SWOT Analysis of Zingaro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Zingaro

Parent Company

UB Group

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

Bujhaye Sheron Ki Pyaas

USP

Strong and macho attributes

STP

Segment

People who want to have beer as status statement

Target Group

Youth and young working professionals

Positioning

Style statement for high profile bars, pubs and discos, to create an upmarket aura

SWOT Analysis

Strengths

1. Strong Distribution System
2. Huge Finances backing from UB Group
3. Masculine Positioning , targeting mostly the upper class

4. Good availability at various restaurants and retail shops

5. Strong backing of the UB Group brand

Weaknesses

1.Brand visibility is lesser compared to leading brands
2.High Concentration on Beer Marketmeans limited market share

Opportunities

1.Huge Market Potential
2.Rising Income Levelsof people

3. Better advertising and possible global expansion

Threats

1.High Taxes & Regulations
2.Prohibition on Advertising
3.Many Players Entering In India

Competition

Competitors

1.Hayward’s

2.Budweiser

3.Carlsberg

4.Heineken



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