Black Dog SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1847
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SWOT Analysis of Black Dog with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Black Dog

Parent Company

United Spirits Limited (UB Group)

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

Let the world wait.. a little longer

USP

Smoothness factor of the scotch

STP

Segment

Premium scotch for urban upper and uppermiddle class

Target Group

Businessmen and executive professionals from the uppermiddle and upper class

Positioning

Created with the luxury of time for an unparalleled experience

SWOT Analysis

Strengths

1. Strong Distribution System
2. Legacy and heritage associated with brand
3. Popularity and following among the high income group and its intended use for special occasions

4. Good advertising and branding through surrogate advertising

5. Sponsorship of lifestyle events to increase brand awareness

Weaknesses

1.Brewing Affordability
2. Penetration in the market is lowspecially globally

Opportunities

1.Huge Market Potential
2.Rising Income Levels

3. Global expansion through international distribution and sponsorship

Threats

1. High Taxes & Regulations
2. Mind Share going to champagne for special occasions
3. Local blended scotch and their high penetration in the market

Competition

Competitors

1. VAT 69

2.Chivas Regal
3. Whyte and Mackay

4. Johnnie Walker



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