Royal Challenge Lager SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1048
Advertisements

SWOT Analysis of Royal Challenge Lager with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Royal Challenge Lager

Parent Company

SABMiller

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

Brewed longer brewed better;If only life was as smooth as Royal Challenge

USP

Long brew duration that provides distinct rich taste and smooth flavor

STP

Segment

People wanting to have a beer beverage

Target Group

Urban and semi-urbantier 2 cities from middle class

Positioning

Smooth taste and premium distinct quality

SWOT Analysis

Strengths

1. Superior taste and premium quality
2. Strong following in states like Andhra Pradesh, Uttar Pradesh and Orissa
3. Distinct international class packaging and premium image
4. Path breaking advertising

5. Good marketing and brand visibility

Weaknesses

1. Overshadowed by some big players in the same category
2.Limited global presence and lesser market share compared to leader brands

Opportunities

1. Various advertising and promotional activities that have got a favorable response
2. Appealing packaging and smooth taste that young drinkers look for the most
3. Rising beer drinking population in India and demand for the premium brands

Threats

1. Increasing competitors market share in the market
2. Increased legal drinking age resulting in low consumption by young drinkers
3. Still perceived as a secondary premium brands

Competition

Competitors

1. Kingfisher
2.Haywards
3.Kalyani Black Label



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.