Haywards SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2276
Advertisements

SWOT Analysis of Haywards with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Haywards

Parent Company

SABMiller

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

Yaaron ka tashan; Haywards hai toh hosla buland

USP

Masculinity, strong and macho attributes

STP

Segment

People wanting to having beer beverage

Target Group

Young group of working class people especially male

Positioning

The language of friendship amongst men who are proud of their masculinity and look forward to a great time with their friends and peers

SWOT Analysis

Strengths

1. Pan India presence
2. Loyal customer following
3. Flavor suitable for Indian taste

4. Good advertising through print ads and TVCs

5. Good availability and distribution due to efficient parent company supply chain

Weaknesses

1.Comparitively lesser consumption in urban areas

2. High concentration on beer market in India means less market share

Opportunities

1. Increase in consumption of beer in Indian society
2. Brand extension and further product development with the same brand name
3. Urban market penetration

Threats

1. International beer brands at an affordable price entering India
2. Prohibition on direct advertising in India reduces recall
3. Competitors increasing their market share

Competition

Competitors

1. Kingfisher premium
2. Royal challenge
3.Kalyani Black Label



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.