Starobrno SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1083
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SWOT Analysis of Starobrno with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Starobrno

Parent Company

Heineken International

Category

Beverages

Sector

Food & Beverages

Tagline/ Slogan

Beer with a heart of Moravia.

USP

Its Alcohol by Volume is 5%, which is slightly less than the average for all Czech Lager Beer.

STP

Segment

Males & Females between the age group of 21 to 35.

Target Group

Individuals preferring Alcohol-free beer.

Positioning

A pretty reasonable stronger lager, with plenty of hop character.

SWOT Analysis

Strengths

1. Low in alcohol content gives the brand a reputation of being socially-responsible.
2. Starobrno produces six different brands of beer in regular production. These brands cater to large section of the society.
3. One of the most popular beers in the Czech Republic.
4. Pricing Leadership.

Weaknesses

1. Global Brand presence is poor. It does not enjoy the same amount of popularity in other countries.
2. The brand is not advertised much. It still remains a very popular beer in Czech Republic but has been continuously losing its market share over the past few years.

Opportunities

1. Lesser trade-barriers give an opportunity for the brand to expand globally.
2. Beer drinkers are Brand-loyal.
3. Powerful Advertising strategies.

Threats

1. Strong competition in the Non-Alcohol category of beer.
2. Overall decline in the Beer market in the past two years.

3. The brand is in the danger of becoming stagnant.

Competition

Competitors

1. Pilsner Urquell.
2. John Smith
3. Efes Xtra


The table above concludes the Starobrno SWOT analysis along with its marketing and brand parameters.

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