Grolsch SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3339
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SWOT Analysis of Grolsch with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Grolsch

Parent Company

SABMiller

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

To the taste that grabs you/as unique as Grolsch

USP

Distinctively shaped bottle known as ‘The Brace’ which has a swing top cap, eliminating the need for an opener

STP

Segment

Across all drinking age group both males and females

Target Group

Adults visiting beer bars and who loves to carry beer with them

Positioning

Premium fine malted tasty beer

SWOT Analysis

Strengths

1. Its 500 years of existence
2. One of the most modern and environmentally friendly breweries in the world was opened after 16 years of building
3. The Swingtopon the beer bottles, eradicating the need for a bottle opener

Weaknesses

1. Limited availability in selective markets
2.Not as readily available in pubs as most other lagers

Opportunities

1. With its legacy and fine premium taste there is a large untapped market
2.Smoother after taste and also a clearer overall taste makes it an ideal beer for women
3. With unique bottle design and swingtop it appeals to a large chunk of people

Threats

1. Stella is a leader in premium beer segment and Grolsch is finding hard to withstand the competition
2. Consumers drink the beer they are used to so it is hard to make a transition of customers
3.Latvian people still get beer from Russia which is very cheap

Competition

Competitors

1. Stella
2. Heineken International
3. Amstel



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