Miller Genuine Draft SWOT Analysis, USP & Competitors
Posted in Food & Beverages, Total Reads: 2217
SWOT Analysis of Miller Genuine Draft with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Miller Genuine Draft
Foods and Beverages
The Champagne of Beers
Incredible smoothness and refreshment
Age group 25-40 working professionals in urban regions especially
young, urban, achievement oriented, men who work hard and play hard but when the sun goes down they find release in the City playground with its vibrant energy and endless possibilities
International flagship brand of Miller Brewing Company
1. Innovative cold filtering process that allows to capture fresh draft taste in every bottle 2. Very smooth and crisp 3. Aroma of grain and malt sweetness. Has a musty presence. 4. A number of other breweries have produced “genuine draft” products, usually in cans aping Miller’s, but none have achieved much success
1.The smell is not too strong but of barley, grain, and water 2. High on calories and Strong scent of corn
1.With its sweet taste and good aroma it may appeal to women category 2. New urban markets where SABMiller have a presence
1. Government regulations 2. The beer industry is going through a slowdown since past few years 3. Growing competition from low calorie beers
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