Peroni Nastro Azzurro SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2497
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SWOT Analysis of Peroni Nastro Azzurro with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Peroni Nastro Azzurro

Parent Company

SABmiller

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

Italian style applied to beer

USP

Exceptionally smooth and refreshing lager beer

STP

Segment

Young age group both males and females

Target Group

Modern urbanites looking for cosmopolitan class

Positioning

Highly representative of classic Italian style and culture

SWOT Analysis

Strengths

1. A strong legacy and brand following among the customers
2. Unique taste which is refreshing and dry
3. Popularity and recognition due to advertising

4. Strong backing of SabMiller parent brand

5. Good distribution through retailers and restaturants

Weaknesses

1. Flavor is indistinctive and tough competition means limited market share
2. Hard to make a customer transition from other brands

Opportunities

1.Expansion has been made easy with easy international trade laws
2. Exploration of new markets with the entry in markets like UK India etc.
3. Premium lager drinking customers are on rise in tier 2 cities besides the urban couterparts

Threats

1. Fake beers with the same brand name are on the rise
2. Regulations of government for the drinking age
3. Presence of international and premium beer players in the market

Competition

Competitors

1. Stella
2. Heineken
3. Carlsberg


The table above concludes the Peroni Nastro Azzurro SWOT analysis along with its marketing and brand parameters.

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