SWOT Analysis of Pilsner Urquell with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Foods and Beverages
The world’s first golden beer
The same values and quality since 1897
30-50 age group especially males due to slightly btter taste of the beer
Urban males who loves to drink pilsner beer
Heritage, provenance and premium
1. Plethora of top international awards 2. Consistently rated by critics as one of the world’s very finest brews 3.First pilsner beer in the worldso it has a strong heritage and legacy 4. Bitterness measured in BU (bitterness units) reaches in Pilsner Urquell beer high units while other lagers average less
5. Good availability and distribution
1.Strong market competition means limited market share 3. A large international market is yet untapped
1. Its global reputation puts it in a premium range which it can rely on while entering new markets 2. The strong distribution network of SABMiller 3. Gaining more recognition by advertising and sponsoring big events
1. Growing competition in premium lager segment 2. Comparatives lower priced alternatives available in the market
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