Pilsner Urquell SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1649
Advertisements

SWOT Analysis of Pilsner Urquell with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pilsner Urquell

Parent Company

SABMiller

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

The world’s first golden beer

USP

The same values and quality since 1897

STP

Segment

30-50 age group especially males due to slightly btter taste of the beer

Target Group

Urban males who loves to drink pilsner beer

Positioning

Heritage, provenance and premium

SWOT Analysis

Strengths

1. Plethora of top international awards
2. Consistently rated by critics as one of the world’s very finest brews
3.First pilsner beer in the worldso it has a strong heritage and legacy
4. Bitterness measured in BU (bitterness units) reaches in Pilsner Urquell beer high units while other lagers average less

5. Good availability and distribution

Weaknesses

1.Strong market competition means limited market share
3. A large international market is yet untapped

Opportunities

1. Its global reputation puts it in a premium range which it can rely on while entering new markets
2. The strong distribution network of SABMiller
3. Gaining more recognition by advertising and sponsoring big events

Threats

1. Growing competition in premium lager segment
2. Comparatives lower priced alternatives available in the market

Competition

Competitors

1. Budweiser
2. Heineken
3.Corona extra



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.