Beefeater SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2220
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SWOT Analysis of Beefeater with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Beefeater

Parent Company

Pernod Ricard

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

Make it a double

USP

Gin distilled of neutral spirits with juniper, coriander, orange and lemon peels, angelica, liquorice, almond and Orris root.

STP

Segment

Beverage segment for urban people

Target Group

Individuals looking for a premium drink at a reasonable price.

Positioning

The best known, reliable & best tasting gin in the world.

SWOT Analysis

Strengths

1. One of the first names in gin everyone thinks of is Beefeater. This London Dry gin has become nearly synonymous with this particular category of spirits and has been a favorite of generations of Martini lovers.
2. It can be used to prepare a cocktail any kind of drink.

3. Bottle recognition & different dispensing instruments.
4. One of the best premium London dry gins for a reasonable price.

5. Its classic styling, unchanged bottle & taste makes it the most preferred Gin.

Weaknesses

1.Less innovation in the recent years

2. Still hasn't established itself in the emerging economies

Opportunities

1. Polished consumer campaigns such as the Gin & Tales digital hub have the potential to increase the already huge fan base.

2.The global distribution network & the rich experience of operating since years should help the brand to expand in more countries.

Threats

1.This is a highly successful product which has a loyal fan base & high brand recall. There is always a threat of complacency creeping in the company.
2. There is a constant threat of dummy/fake brands in the market which are exploiting the brand name to increase their sales

3. Govt regulations and restrictions against drinking

Competition

Competitors

1.Tanqueray
2.Bombay Sapphire

3. Plymouth


The table above concludes the Beefeater SWOT analysis along with its marketing strategy and brand parameters.

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