Cadbury's 5 Star SWOT Analysis
Cadbury's 5 Star is one of the leading brands in the food & beverages sector. Cadbury's 5 Star SWOT analysis evaluates the brand by its strengths & weaknesses which are the internal factors along with opportunities & threats which are the external factors. Let us start the SWOT Analysis of Cadbury's 5 Star:
Quick Glance:
Cadbury's 5 Star Strengths
- Big brand name Cadburys
- Good advertising(Ramesh and Suresh)
- Excellent reach and distribution
- Distinct Taste
Above are the strengths in the SWOT Analysis of Cadbury's 5 Star. The strengths of Cadbury's 5 Star looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cadbury's 5 Star Weaknesses
- Food products have a limited shelf life
- Not too many flavor Options
These were the weaknesses in the Cadbury's 5 Star SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cadbury's 5 Star Opportunities
- Untapped rural markets
- Better product packaging and preservation
- Leverage Cadburys successful brand
Above we covered the opportunities in Cadbury's 5 Star SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cadbury's 5 Star Threats
- Other branded and local chocolate manufacturers
- Sweets as substitutes
- Imported Chocolates likes Mars and local threats as BarOne
The threats in the SWOT Analysis of Cadbury's 5 Star are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
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Hence this concludes the Cadbury's 5 Star SWOT analysis.
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About Cadbury's 5 Star
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Cadbury's 5 Star Overview | |
|---|---|
| Parent Company |
Cadbury |
| Category |
Chocolates |
| Sector | |
| Tagline/ Slogan |
Jo khaaye kho jaaye |
| USP |
Bar of chocolate that is hard outside with soft caramel nougat inside |
| Cadbury's 5 Star STP | |
| Segmentation |
People looking to have a chocolate which is high in quality and moderately priced |
| Target Market |
All age groups Lower, middle and upper class people |
| Positioning |
A chocolate which takes you to a different world of dreams |
This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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