Cadbury's 5 Star SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 7142
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SWOT Analysis of Cadbury's 5 Star with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

5 star

Parent Company

Cadbury

Category

Chocolates

Sector

Food Products

Tagline/ Slogan

Jo khaaye kho jaaye

USP

Bar of chocolate that is hard outside with soft caramel nougat inside

STP

Segment

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people

Positioning

A chocolate which takes you to a different world of dreams

SWOT Analysis

Strengths

1. Big brand name Cadburys

2. Good advertising(Ramesh and Suresh)

3. Excellent reach and distribution

4. Distinct Taste

Weaknesses

1. Food products have a limited shelf life

2. Not too many flavor Options

Opportunities

1.Untapped rural markets

2.Better product packaging and preservation

3.Leverage Cadburys successful brand

Threats

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

3.Imported Chocolates likes Mars and local threats as BarOne

Competition

Competitors

1. Mars

2. Nestle BarOne



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