Cadbury's Perk SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 8217
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SWOT Analysis of Cadbury's Perk with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Perk

Parent Company

Cadbury(Kraft)

Category

Chocolates

Sector

Food Products

Tagline/ Slogan

Anytime, anywhere; Kabhi bhi kaise bhi; Baaki sab Bhoola de

USP

Chocolate covered wafer

STP

Segment

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people

Positioning

A energy chocolate which can be had anywhere anytime

SWOT Analysis

Strengths

1. Big brand name Cadburys

2. Good advertising

3. Difference Taste and Positioning

4. Positioned as Wafer, a snack

Weaknesses

1. Food products have a limited shelf life

Opportunities

1.Untapped rural markets

2.More Flavor Options

Threats

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

3. Sweet Wafers

Competition

Competitors

1.Nestle Kitkat

2.Rikwik

3.Wafers Local


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