Cadbury's Perk SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 6984
Advertisements

SWOT Analysis of Cadbury's Perk with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Perk

Parent Company

Cadbury(Kraft)

Category

Chocolates

Sector

Food Products

Tagline/ Slogan

Anytime, anywhere; Kabhi bhi kaise bhi; Baaki sab Bhoola de

USP

Chocolate covered wafer

STP

Segment

People looking to have a  chocolate which is high in quality and moderately priced

Target Group

All age groups Lower, middle and upper class people

Positioning

A energy chocolate which can be had anywhere anytime

SWOT Analysis

Strengths

1. Big brand name Cadburys

2. Good advertising

3. Difference Taste and Positioning

4. Positioned as Wafer, a snack

Weaknesses

1. Food products have a limited shelf life

Opportunities

1.Untapped rural markets

2.More Flavor Options

Threats

1.Other branded and local chocolate manufacturers

2.Sweets as substitutes

3. Sweet Wafers

Competition

Competitors

1.Nestle Kitkat

2.Rikwik

3.Wafers Local



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.