Rath Vanaspati Ghee SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3558
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SWOT Analysis of Rath Vanaspati Ghee with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Rath Vanaspati Ghee

Parent Company

Cargill

Category

Cooking Oil

Sector

Food Products

Tagline/ Slogan

Aap Ka Hath aur Rath ka Swad

USP

Leading vanaspati brand in North India and a market leader in the National Capital Region of Delhi

STP

Segment

Health conscious adults

Target Group

All age groups, middle and high income, health conscious people

Positioning

Rath is a trusted name associated with cooking delicious food, purity and goodness

SWOT Analysis

Strengths

1. Dominant player of edible oil

2.Uses health platform 3.Leading vanaspati brand in North India and a market leader

Weaknesses

1. Limited market penetration in edible oil market.

2.Rural area

3.Limited market penetration in food processing industry

4.Price of product is slightly high that affect the demand

5.Low advertising and visibility

Opportunities

1.Sharp increases in demand of branded oil

2.High market awareness in metropolitan city of branded oil

3. Health conscious people increasing.

Threats

1.The treats of low price competition

2.A large number of domestic as well as multinational players

3.Highly competitive industry

Competition

Competitors

1.Sundrop

2.Dhara

3.Nature Fresh

4.Saffola

5.Sampriti


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