Coca Cola Coke SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 5350
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SWOT Analysis of Coca Cola Coke with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Coca Cola(Coke)

Parent Company

Coca Cola

Category

Beverage

Sector

Food Products

Tagline/ Slogan

The Real Thing;Thanda matlab CocaCola; Open Happiness; Brrr

USP

World's largest and most popular soft drink

STP

Segment

For all people seeking a soft drink for regular occasions, parties

Target Group

All age groups Lower, middle and upper class people

Positioning

Thanda; A soft drink for spreading happiness

SWOT Analysis

Strengths

1.One of the biggest brands of the world

2.Excellent branding and advertising

3.Excellent distribution and availability

4.Celebtrity Endorsements and sponsors of world events

5.High brand loyalty

6.Secret Formula

Weaknesses

1.Aerated drinks not popular with health conscious people

2.No fruit or pulp, all artificial flavor

Opportunities

1.Leverage successful brand Coca Cola

2.Advertise more

3.Buy out competition

4.More Brand recognition

5.Health Drink Segment(Minute Mail Flavors)

Threats

1.Threat from Pepsi

2.Threat from substitutes like fruit juices

3.Boycott from health conscious people

Competition

Competitors

1. Pepsi

2. Big Cola

3. Dabur Real Juice

4. Tropicana



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