Dalmore SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 913
Advertisements

SWOT Analysis of Dalmore with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Dalmore

Parent Company

UB Group

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

Because Style Never Goes out of Fashion

USP

Male-positioned often prestige brand

STP

Segment

Premium beverage for upper class men

Target Group

Businessmen and executive professionals with high income

Positioning

Premium and rare scotch

SWOT Analysis

Strengths

1. Strong customer and brand loyalty
2. Unique packaging that customer could recall
3. Legacy and heritage associated with brand 
4. Popularity and following among the high income group and its intended use for special occasions

5. Global presence of the brand

Weaknesses

1. Despite a high quality product, its brand recall is quite less
2. Penetration in the market is low no easy availability

Opportunities

1. Increased consumption of scotch on special occasion
2. Spending power for such premium products amongst the consumer is increasing

3. More global presence and distribution

Threats

1. Comparatively low prices of competitors
2. Use of champagne for special occasions
3. Local blended scotch and their high penetration in the market

Competition

Competitors

1. Black Dog
2. ChivasRegal
3. Whyte and Mackay



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.