Isle of Jura SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 742
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SWOT Analysis of Isle of Jura with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Isle of Jura

Parent Company

UB Group

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

It’s far from trivial

USP

Single Malt scotch

STP

Segment

Premium beverage for upper class individuals

Target Group

Urban Businessmen and executive professionals with high income

Positioning

Created with the luxury of time for an unparalleled experience

SWOT Analysis

Strengths

1. Legacy and heritage associated with brand
2. Popularity and following among the high income group and its intended use for special occasions

3. Bottle recognition & different dispensing instruments

4. Strong presence of the brand

5. High quality product available at limited premium hotel chains

Weaknesses

1. Brand recall is little due to less as well as premium advertising
2. Penetration in the market is low

Opportunities

1.Huge Market Potential globally
2.Rising Income Levels

3. The global distribution network & the rich experience of operating since years should help the brand to expand in more countries

4. Sponsorship of premium lifestyle events to enhance visibility

Threats

1. High Taxes & Regulations
2. Mind Share going to champagne for special occasions
3. There is a constant threat of dummy/fake brands in the market which are exploiting the brand name to increase their sales.

Competition

Competitors

1. VAT 69

2. Chivas Regal
3. Whyte and Mackay

4. Johnnie Walker



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