Isle of Jura SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 780

SWOT Analysis of Isle of Jura with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Isle of Jura

Parent Company

UB Group




Foods and Beverages

Tagline/ Slogan

It’s far from trivial


Single Malt scotch



Premium beverage for upper class individuals

Target Group

Urban Businessmen and executive professionals with high income


Created with the luxury of time for an unparalleled experience

SWOT Analysis


1. Legacy and heritage associated with brand
2. Popularity and following among the high income group and its intended use for special occasions

3. Bottle recognition & different dispensing instruments

4. Strong presence of the brand

5. High quality product available at limited premium hotel chains


1. Brand recall is little due to less as well as premium advertising
2. Penetration in the market is low


1.Huge Market Potential globally
2.Rising Income Levels

3. The global distribution network & the rich experience of operating since years should help the brand to expand in more countries

4. Sponsorship of premium lifestyle events to enhance visibility


1. High Taxes & Regulations
2. Mind Share going to champagne for special occasions
3. There is a constant threat of dummy/fake brands in the market which are exploiting the brand name to increase their sales.



1. VAT 69

2. Chivas Regal
3. Whyte and Mackay

4. Johnnie Walker


Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Share this Page on:

Similar Brands in the same Sector: