Vladivar SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 731
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SWOT Analysis of Vladivar with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Vladivar

Parent Company

UB Group

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

Some People Have Just Got It

USP

Attitude that encourages viewers to debunk everything in life that is pretentious and over-inflated

STP

Segment

Young people looking for a hang-out beverage

Target Group

Successful Youth & working professionals

Positioning

Encourages people to have the confidence to be who they want to be, ensuring that Vladivar is seen as a young, confident, straight-talking vodka brand

SWOT Analysis

Strengths

1. Second largest selling Vodka brand in United Kingdom
2. Strong distribution back-up of the UB Group

3. Global presence of the brand

4. Strong brand presence and consistent sales

Weaknesses

1. Less known due to its late entry in the Liquor marketin emerging economies
2. The brand recall is not as high as some of the top global brands

Opportunities

1. The unique dual ingredients along with the pure base spirit made from 100% pure grain, triple distilled using 7 columns offers a unique refreshing experience
2. Vladivar pioneers 3 twin flavored Vodka which can be a huge market

Threats

1. Large no. of spurious brands in the same category
2. Continuous government intervention with regards to tax regulations
3. Comparatively competitive prices of competitors

Competition

Competitors

1. Fuel

2. White Mischief
3. Romanov



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