SWOT Analysis of Jacobs Creek with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Food and Beverages
Australia's largest wine brand with over 160 years of winemaking expertise.
Individuals seeking high quality wine beverage
Successful middle class individuals
Great wine values offering premium quality
1. The wines represent good bargains with dignified labels. 2. Global brand/pioneer of international strategy. Has made acquisitions with national breweries. 3. Bottle recognition & different dispensing instruments. 4. The brand offers a unique refreshing taste that has won it many accolades.
5. Good distribution and availability
1. Despite a high quality product, its global recognition is still quite less 2. Ageing brand. Less innovation in the recent years. 3. Misuse of brand name for fake beverages.
1. Sponsorships: The brand sponsors many events down under. 2. Russia/Asia markets –wine drinking population increasing dramatically 3. The “Three Vines” range, a blend of three classic grapes available in both red and white, is a hit amongst the masses.
1. Stricter laws for Drunk-driving cases. 2. Competitors in the wine-segment. 3. In danger of becoming a tired brand.
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