Jacobs Creek SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2213
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SWOT Analysis of Jacobs Creek with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Jacobs Creek

Parent Company

Pernod Ricard

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

True Character

USP

Australia's largest wine brand with over 160 years of winemaking expertise.

STP

Segment

Individuals seeking high quality wine beverage

Target Group

Successful middle class individuals

Positioning

Great wine values offering premium quality

SWOT Analysis

Strengths

1. The wines represent good bargains with dignified labels.
2. Global brand/pioneer of international strategy. Has made acquisitions with national breweries.
3. Bottle recognition & different dispensing instruments.
4. The brand offers a unique refreshing taste that has won it many accolades.

5. Good distribution and availability

Weaknesses

1. Despite a high quality product, its global recognition is still quite less
2. Ageing brand. Less innovation in the recent years.
3. Misuse of brand name for fake beverages.

Opportunities

1. Sponsorships: The brand sponsors many events down under.
2. Russia/Asia markets –wine drinking population increasing dramatically
3. The “Three Vines” range, a blend of three classic grapes available in both red and white, is a hit amongst the masses.

Threats

1. Stricter laws for Drunk-driving cases.
2. Competitors in the wine-segment.
3. In danger of becoming a tired brand.

Competition

Competitors

1.Willow Bridge
2.Casella Wines
3.Accolade Wines



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