Castle Lager SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 3289
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SWOT Analysis of Castle Lager with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Castle Lager

Parent Company

SABMiller

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

The taste that has stood the test of time

Somewhat dry, somewhat bitter, never sweet

USP

Its slogan which quantifies its content

STP

Segment

Youngster looking for a hang-out beverage

Target Group

Urban middle and upper middle individuals

Positioning

World’s best bottled lager

SWOT Analysis

Strengths

1. Strategically located manufacturing facilities facilitating effective distribution channel
2. Dedicated Corporate Social Responsibility focus
3. It has won many awards on international level
4. South Africa’s oldest brewed beer which gives it the most brand loyalty

5. Sponsorship of lifestyle and sports events has increased brand presence

Weaknesses

1. Government regulations and laws make it difficult for expansion
2. Competition from many international brands means limited brand expansion and market share

Opportunities

1. Increasing consumption of beer among the masses
2. Ease in government regulations can boost the sales and consumption of beer
3. Young first timers often get attracted to beer. They are the biggest market

4. The standard of living in developing countries has increased. These countries provide a great opportunity for the brand to grow

Threats

1. In some markets advertisements are prohibited
2. Rising cost of the raw material

3. Excessive drinking is injurious to health. Hence, liquor always has this stigma attached to them

Competition

Competitors

1. Corona
2. Budweiser
3. Peroni



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