Smirnoff SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 4100
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SWOT Analysis of Smirnoff with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Smirnoff

Parent Company

Diageo

Category

Beverages

Sector

Foods and Beverages

Tagline/ Slogan

Clearly Smirnoff; Turns out love really is blind; Pure beauty

USP

Flavored vodka

STP

Segment

Urbanites, party goers, working professionals

Target Group

Urban upper middle class individuals

Positioning

Liquor with the good taste

SWOT Analysis

Strengths

1. Unisexual appeal for the taste
2. Wide availability and distribution network
3. Strong brand equity and following

4. Excellent eye-catching advertising and brand availability in over 130 countries

5. Top of the mind globally recognized vodka brand

Weaknesses

1. Strong competition from international premium beverages means limited market share
2. Government regulations and laws make it difficult for expansion

Opportunities

1. New flavors that appeal to both males and females
2. Untapped lifestyle  events

3. The standard of living in developing countries has increased. These countries provide a great opportunity for the brand to grow

Threats

1. Strong govt regulations
2. Expanding competition can be a concern
3. Excessive drinking is injurious to health. Hence, liquor always has this stigma attached to them

Competition

Competitors

1. Absolut
2. Glen’s
3. Vladivar



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