Parle Poppins SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2470
Advertisements

SWOT Analysis of Parle Poppins with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Parle Poppins

Parent Company

Parle

Category

Chocolate

Sector

Food Products

Tagline/ Slogan

Du kya?

USP

Multi flavored candy

STP

Segment

Children looking to have a  chocolate which is high in quality and moderately priced

Target Group

Children Lower, middle class

Positioning

For children with the daring attitude

SWOT Analysis

Strengths

1.Strong brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

Weaknesses

1.Reducing brand presence in urban areas

Opportunities

1.Leverage successful brand Parle

2.Advertise more

3.Buy out competition

Threats

1.Threat from other confectionary products, toffees

Competition

Competitors

1.ITC Confectionery

2.Cadburys


Search & Explore : BrandGuide

Browse marketing analysis of more brands and companies similar to Parle Poppins. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.


Advertisements

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: