Parle Poppins SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 2172
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SWOT Analysis of Parle Poppins with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Parle Poppins

Parent Company

Parle

Category

Chocolate

Sector

Food Products

Tagline/ Slogan

Du kya?

USP

Multi flavored candy

STP

Segment

Children looking to have a  chocolate which is high in quality and moderately priced

Target Group

Children Lower, middle class

Positioning

For children with the daring attitude

SWOT Analysis

Strengths

1.Strong brand name

2.Excellent branding and advertising

3.Excellent distribution and availability

Weaknesses

1.Reducing brand presence in urban areas

Opportunities

1.Leverage successful brand Parle

2.Advertise more

3.Buy out competition

Threats

1.Threat from other confectionary products, toffees

Competition

Competitors

1.ITC Confectionery

2.Cadburys



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