Barrilito SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 790
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SWOT Analysis of Barrilito with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Barrilito

Parent Company

Grupo Modelo

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

-

USP

Barrilito is a lager beer made with high quality ingredients.

STP

Segment

Calorie-conscious individuals seeking a beverage

Target Group

Upper middle class urban individuals

Positioning

It is an American Macro Lager- Brewing focus on consistency and mass production &  tastes different than an average American Macro Lager.

SWOT Analysis

Strengths

1. Transparent, bright gold color, good body, clean aroma and refreshing flavor, makes it a good pilsner beer.
2. Good brand recognition in Mexico

3. The look & feel of the bottle is good.

4. Good distribution across Mexico and Americas

Weaknesses

1. The brand has strong competition from popular global brands hence less market share

2. Poor presence outside of Mexico.

Opportunities

1.  There is an increased awareness regarding the benefits of low-calorie beverages.
2.  Fair trade laws have made is easier for brands to expand internationally.
3. Digital platform for marketing activities.

Threats

1. Tough competition from existing players & new players alike.
2. Rising prices of raw material such as hops, wheat, barley etc.
3. The beer industry is going through a slowdown since the past few years.

Competition

Competitors

1. Red Stripe
2. Corona Lite



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