León SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1083
Advertisements

SWOT Analysis of León with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

León

Parent Company

Grupo Modelo

Category

Beverages

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Leon Beer is the product of the first brewery in Cyprus founded in 1937.

STP

Segment

Individuals seeking a beverage

Target Group

Upper middle class individuals

Positioning

It is an All Malt beer as only malt, hops and yeast are used in its production.

SWOT Analysis

Strengths

1. Low Calorie beer.
2. The scent is rather unusual, but lively and a pale amber in the glass.
3. It is priced lower than its competitors

4. Good distribution network owing to parent brand

5. Good legacy and high product quality

Weaknesses

1. Limited brand awareness and recall globally

2. The market share is less owing to intense competition

Opportunities

1.Current trend for a vast majority, especially women,is to be in shape
2. Beer drinkers are Brand-loyal.
3.Powerful Advertising strategies.

Threats

1. Strong competition from other light beers.
2.Overall decline in the Beer market in the past two years.

Competition

Competitors

1.Corona  Lite
2.Bohemia


Search & Explore : BrandGuide

Browse marketing analysis of more brands and companies similar to León. The BrandGuide section covers SWOT Analysis, USP, STP & Competition of more than 6000 brands from over 20 categories.


Advertisements

The brand names and other brand information used in the BrandGuide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.

Edit the Brand or Add a New One : Contribute to BrandGuide
Share this Page on:

Similar Brands in the same Sector: