León SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 880
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SWOT Analysis of León with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

León

Parent Company

Grupo Modelo

Category

Beverages

Sector

Food & Beverages

Tagline/ Slogan

-

USP

Leon Beer is the product of the first brewery in Cyprus founded in 1937.

STP

Segment

Individuals seeking a beverage

Target Group

Upper middle class individuals

Positioning

It is an All Malt beer as only malt, hops and yeast are used in its production.

SWOT Analysis

Strengths

1. Low Calorie beer.
2. The scent is rather unusual, but lively and a pale amber in the glass.
3. It is priced lower than its competitors

4. Good distribution network owing to parent brand

5. Good legacy and high product quality

Weaknesses

1. Limited brand awareness and recall globally

2. The market share is less owing to intense competition

Opportunities

1.Current trend for a vast majority, especially women,is to be in shape
2. Beer drinkers are Brand-loyal.
3.Powerful Advertising strategies.

Threats

1. Strong competition from other light beers.
2.Overall decline in the Beer market in the past two years.

Competition

Competitors

1.Corona  Lite
2.Bohemia



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