Brooke Bond Red Label SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 8773
Advertisements

SWOT Analysis of Brooke Bond Red Label with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Brooke Bond Red Label

Parent Company

HUL

Category

Beverage

Sector

Food Products

Tagline/ Slogan

Chuskiyaan Zindagi ki

USP

Enhances immunity

STP

Segment

People looking to make tea instantly

Target Group

All people in the upper and middle class

Positioning

Red Label is for the housewife who seeks to bring her family together over a cup of tea

SWOT Analysis

Strengths

1.Rich taste and flavor

2.Unique aroma

3.Good packaging

4.Good advertising/ brand visibility

Weaknesses

1. Affected by moisture/storage problem

Opportunities

1.Corporate tie-ups/ hotel tie-ups

2.Cheaper packets for rural areas

Threats

1.Competing tea brands

2.Preference for people having coffee or other beverages

Competition

Competitors

1.Society Tea

2.Tetley Tea



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.