Modelo Especial SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 924
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SWOT Analysis of Modelo Especial with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Modelo Especial

Parent Company

Grupo Modelo

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

Friends, good times and fun.

USP

Modelo Especial is the top five imported beer in the U.S., selling more than 30 million cases annually.

STP

Segment

Beverages for urban youth

Target Group

Urban upper middle class individuals

Positioning

The brand is authentic, high-quality and positioned as the finest beer brewed in Mexico.

SWOT Analysis

Strengths

1. It is a rich, full-flavored pilsner beer with a slightly sweet, well-balanced taste, light hop character and crisp finish.
2. It is available in various SKU sizes catering to all types of occasions.
3. For the last 10 years Modelo Especial's compounded annual growth rate has achieved a high increase, which ranks highly in the total U.S. beer market

4. Over 30 million cases sold annually

5. Good product quality and brand reputation

Weaknesses

1. Limited Marketing presence. The brand isn’t advertised much.

2. Limited presence in the global market.

Opportunities

1. Modelo Especia is seeking to raise the brand's profile in bars and restaurants by making it more widely available on tap.
2. Increasing brand presence through expansion
3. Advertising of the value of the beer can be done in a much better way

Threats

1. Stricter laws for drinking.
2. Growing competition from Low-calorie beers.

3. Rising prices of raw materials.

4. The beer industry has been facing a slowdown in the past few years.

Competition

Competitors

1.Corona

2.Heineken
3.Budweiser



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