Modelo Light SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 599
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SWOT Analysis of Modelo Light with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Modelo Light

Parent Company

Grupo Modelo

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

A beer like you never imagined

USP

It is a light lager type beer

STP

Segment

Beverages for young individuals

Target Group

Young urban upper middle class individuals

Positioning

An innovative light lager alternative for people who seek the new and avoid the conventional

SWOT Analysis

Strengths

1. Modelo Light is sold in its stylish signature blue bottle and in cans.
2. Low calorie beer.

3. Pricing Leadership.

4. Good availability and distribution by parent company

Weaknesses

1. Lagging behind the market leaders by a significant margin

2. Brand recall is limited compared to global beverage brands

Opportunities

1.  There is an increased awareness regarding the benefits of low-calorie beverages.
2.  Fair trade laws have made is easier for brands to expand internationally.
3. The distribution network of the parent brand is very strong.

Threats

1. Tough competition from existing players & new players alike.
2. Rising prices of raw material such as wheat, barley etc.
3. The beer industry is going through a slowdown since the past few years.

Competition

Competitors

1.Corona Light
2.Bohemia
3.Dos Equis



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