Pacifico SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 669
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SWOT Analysis of Pacifico with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Pacifico

Parent Company

Grupo Modelo

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

Explore the state of Pacifico

USP

Pacífico, is a Mexican pilsner-style beer with a distinct honey smell.

STP

Segment

People seeking to have beverages which is affordable and fun

Target Group

Young urban upper middle class individuals

Positioning

Affordable, Sophisticated and enjoyable good-time beer.

SWOT Analysis

Strengths

1. Pacifico is a clean, crisp and refreshing drink.
2. It’s also very easy to drink & its taste is suited to local needs.
3. Bottle recognition & different dispensing instruments.
4. Price- It comes as a cheaper price as compared to its competitors.

Weaknesses

1. Ageing brand. Less innovation in the recent years.
2. Less penetration globally. Popular in Mexico mostly.

Opportunities

1. Advertisements- the brand has a good presence in social media like Facebook.
2. Fair trading laws ensure that the brand can expand to other countries as well.
3. Beer drinkers are brand-loyal.

Threats

1. Stricter laws for drunk-driving cases in the U.S market.
2. Its competitors enjoy better loyalty & market share.
3. In danger of becoming a reliable but tired & unexciting brand.

Competition

Competitors

1.Corona
2.Negra Modelo
3.Heineken



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