SWOT Analysis of Pacifico with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis
Food and Beverages
Explore the state of Pacifico
Pacífico, is a Mexican pilsner-style beer with a distinct honey smell.
People seeking to have beverages which is affordable and fun
Young urban upper middle class individuals
Affordable, Sophisticated and enjoyable good-time beer.
1. Pacifico is a clean, crisp and refreshing drink. 2. It’s also very easy to drink & its taste is suited to local needs. 3. Bottle recognition & different dispensing instruments. 4. Price- It comes as a cheaper price as compared to its competitors.
1. Ageing brand. Less innovation in the recent years. 2. Less penetration globally. Popular in Mexico mostly.
1. Advertisements- the brand has a good presence in social media like Facebook. 2. Fair trading laws ensure that the brand can expand to other countries as well. 3. Beer drinkers are brand-loyal.
1. Stricter laws for drunk-driving cases in the U.S market. 2. Its competitors enjoy better loyalty & market share. 3. In danger of becoming a reliable but tired & unexciting brand.
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