Estrella SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 1082
Advertisements

SWOT Analysis of Estrella with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Estrella

Parent Company

Grupo Modelo

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

Feel the energy

USP

It is an American Adjunct Lager.

STP

Segment

Calorie-conscious individuals seeking beverages

Target Group

Young urban upper middle class individuals

Positioning

It pairs well with barbecue, Latin American food and pan Asian food.

SWOT Analysis

Strengths

1. Estrella is known as a good addition to any party. Because of its light and friendly taste, it enhances the atmosphere of any social gathering.
2. Low calorie beer.

3. It is a well known beer in Mexico.

4. High quality product with good packaging

Weaknesses

1. Low advertising & promotional activities compared to leaders
2. Limited global presence.

Opportunities

1.  There is an increased awareness regarding the benefits of low-calorie beverages.
2.  Fair trade laws have made is easier for brands to expand internationally.
3. The distribution network of the parent brand is very strong.

Threats

1. Tough competition from existing players & new players alike.
2. Rising prices of raw material such as wheat, barley etc.
3. The beer industry is going through a slowdown since the past few years.

4. Stricter drinking laws.

Competition

Competitors

1.Corona Light
2.Bohemia
3.Dos Equis



Advertisements



Looking for More Brands? Search BrandGuide

Edit the Brand or Add a New One : Contribute to BrandGuide

The brandnames and other brand information used in the brandguide section are properties of their respective companies. The companies are not associated with MBASkool in any way. The brand names are used purely for educational/academic purpose only.
Utmost Care has been taken in the analysis of the brands. However, if you find any ambiguity kindly help us improve.