Corona SWOT Analysis, USP & Competitors

Posted in Food & Beverages, Total Reads: 7230
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SWOT Analysis of Corona with USP, Competition, STP (Segmentation, Targeting, Positioning) - Marketing Analysis

Corona

Parent Company

Grupo Modelo

Category

Beverages

Sector

Food and Beverages

Tagline/ Slogan

Corona. Miles Away From Ordinary.

USP

Corona is commonly served with a wedge of citrus fruit, usually lime or sometimes lemon, inserted into the neck of the bottle, adding tartness and flavor.

STP

Segment

Beverages for young urban individuals

Target Group

Young urban upper middle class individuals

Positioning

It is one of the best-selling beers in Mexico and is one of the top-selling beers worldwide.

SWOT Analysis

Strengths

1. Global Presence- Corona beer is available in over 170 countries
2. Market Leadership- In the United States, Corona Extra is the top selling imported beer.
3. Sponsorships- Corona is the title sponsor of the LPGA Tour tournament Corona Championship, and the NASCAR Corona Series in Mexico, Mexico's top-flight professional soccer teams of the First Division.
4. Advertising- Corona has been seen advertised on London's famous black cabs

5. Good brand presence and high quality

Weaknesses

1. Increased distribution costs since the company does not brew in other countries.
2. The company size is small in terms of revenue & operations as compared to its competitors.
3. Misuse of brand name for fake beverages causes concern

Opportunities

1. Anheuser-Busch has a significant interest in the company.
2. Germany/Asia- Beer-drinking population increasing dramatically.
3. Cost Leadership since the distributors absorb the taxes.

Threats

1. Increased government regulations in the industry.
2. Competitors such as Heineken International have leadership in market share in the many countries.
3. Rising prices of raw materials such as Barley, rice, corn hops etc.

Competition

Competitors

1.Heineken International
2.Miller
3.Budweiser



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